Soar 24 Leader Summit
As the lead designer, I created the summit branding and all visual materials for this 10-market event with 500 property leaders. I designed logos, banners, presentations, and signage while managing pre-event messaging, on-site interviews, live content capture, and post-event storytelling.
Our team traveled for months, and I ensured every stage from promotion to execution was visually and strategically aligned. I also developed the branding for the next two conferences in this series, building a cohesive identity for future events.
